HubesHub Business Plan

HubesHub is a refurbished OEM auto parts reseller specializing in Ford, Dodge, Jeep, and Chevy interior and electronic components. Core product lines: clock springs, immobilizers (SKIM/PATS/SKREEM), ABS modules, ECMs, fuse boxes/TIPMs, throttle bodies, shift assemblies, and interior trim.

Channels: eBay (primary revenue, 99.9% feedback, 3.1K items sold) + Shopify (hubeshub.com, growing direct channel)

Sourcing: Local salvage yards (5 yards actively scraped for inventory), plus wholesale opportunities

Team: Chris (operations, sourcing, listing, fulfillment), Jodi (sourcing automation), Steve (technology partner)

• eBay: $110.7K revenue, 1,249 orders, $89 AOV, ~13% fees ($14.4K in fees paid)
• Shopify: $87.4K revenue, 898 orders, $97 AOV, ~3.2% processing fees ($2.8K in fees paid)
• Fee savings opportunity: Every $1K shifted from eBay to Shopify saves ~$100 in fees

• Sustain $50K+/month combined revenue — March proved $106K is possible; maintain $50K+ as the floor
• Pricing engine live on both platforms — automated market-based price suggestions for eBay and Shopify listings
• Data quality cleanup — SKUs, tags, and product types populated on 100% of Shopify products
• Zero "ghost listings" — all active products reflect real inventory (fix the 489 zero-stock listings)
• Average order value ≥ $100 — up from $92 combined, driven by better pricing on high-value parts

• $75K+/month combined revenue — scale from the $50K floor toward the March peak consistently
• Shopify ≥ 50% of revenue — currently at 44%; shift eBay volume to Shopify to reduce fee dependency
• 1,500+ active listings — scale from 949 via automated listing assistant
• Avg days to sell < 45 — tracked by the inventory health monitor
• M2E Cloud retired — replaced by custom inventory sync
• Schema.org markup on all product pages — SEO/AEO ready

• $150K+/month combined revenue — sustained growth across both channels
• 3,000+ active listings
• Shopify organic traffic ≥ 30% of sessions — driven by SEO, blog content, and AEO
• Fully automated sourcing pipeline — yard shopping lists ranked by ROI, with cost basis and sell-through probability
• Evaluate third channel (Amazon, Facebook Marketplace) based on ROI data

Current pricing is largely manual on both platforms. The pricing engine will use eBay market data to ensure every listing — on both eBay and Shopify — is competitively priced. Catches underpriced items (leaving money on the table) and overpriced items (sitting too long).

Expected impact: 5-15% margin improvement on existing inventory without adding a single new listing.

The listing assistant will reduce the time from "part on the shelf" to "live on both platforms." Photo + part number → draft listing with suggested price, category, fitment data, and description — published to eBay and Shopify simultaneously.

Expected impact: 2-3x increase in listing throughput. More listings = more surface area for sales.

Every Shopify sale saves ~10% vs. eBay fees. At current volumes, eBay fees are ~$14.4K/year vs Shopify's ~$2.8K. Driving traffic directly to hubeshub.com through SEO, structured data, blog content, and social media is the highest-leverage long-term play.

Expected impact: Shifting 30% of eBay volume to Shopify saves ~$3.3K/year at current revenue. At $150K/month combined, the savings scale to $40K+/year.

Jodi's yard shopping lists are already strong. Adding eBay pricing data turns them from "what to pull" into "what to pull first" — ranked by expected ROI. This means less time at yards, better parts, higher margins.

Expected impact: Fewer unprofitable pulls, better capital allocation, faster inventory turns.

Current Costs

• eBay fees: ~13% final value fee + Basic Store subscription ($21.95/mo) — ~$14.4K/year at current volume
• Shopify: Basic plan ($39/mo) + payment processing (~2.9% + $0.30) — ~$2.8K/year at current volume
• M2E Cloud: Subscription for eBay/Shopify sync (to be retired)
• Sourcing: Yard pull costs (varies by part, $2-$275 per PartPrices data)
• Combined platform fees: ~$17.2K/year (8.7% of $198K revenue)

New Costs (Automation)

• Supabase: Free tier (current usage well within limits)
• Azure Static Web Apps: Free tier
• Anthropic API: For AI-powered agents (Phase 2) — usage-based, estimate TBD based on agent frequency
• eBay Store upgrade: Under evaluation (GitHub issue #5) — Premium ($59.95/mo) may pay for itself in lower fees

Most auto parts resellers on eBay operate manually — copy-paste listings, gut-feel pricing, no cross-platform strategy. HubesHub's advantages:

• Data-driven pricing — market-based suggestions, not guesswork
• Automated sourcing intelligence — Jodi's scraper pipeline is already ahead of competitors who walk yards blindly
• Dual-channel presence — eBay for reach, Shopify for margin. Most competitors are single-channel.
• 99.9% feedback — trust and reputation are a moat. Automation must protect this, never risk it.
• Specialization — focus on interior/electronic components builds expertise and repeat customers
• OEM part number coverage — structured data and SEO make HubesHub findable when competitors aren't
• Unified data pipeline — both channels feeding into one analytics system enables insights competitors can't get

• Platform dependency — eBay or Shopify could change terms, raise fees, or restrict API access. Mitigation: dual-channel strategy, growing Shopify direct traffic, staying fully compliant.
• Automation errors — a pricing bug could underprice high-value inventory. Mitigation: human-in-the-loop for all actions, price floor guardrails, gradual rollout.
• Data quality — the 489 zero-stock listings, missing SKUs, and incomplete metadata reduce conversion rates today. Mitigation: this is the first Phase 1 cleanup task.
• Sourcing competition — other resellers may be scraping the same yards. Mitigation: speed (first to pull), ROI ranking (pull the right parts), and Jodi's existing relationships.
• Scaling capacity — Chris is currently hands-on for every listing and shipment. Mitigation: listing assistant reduces per-item time; long-term, evaluate hiring for fulfillment.
• API reliability — both eBay and Shopify APIs can break or change without notice. Mitigation: monitoring, alerting, retry/backoff on all API calls, and proactive version management.
• eBay token expiry — current OAuth token is time-limited with no automated refresh. Mitigation: implement refresh token flow and expiry alerting (tracked in GitHub issues).

• April 2026: eBay + Shopify APIs connected, inventory data in Supabase, BI report with aggregate + per-channel views delivered ✅
• April 2026: Dashboard modernization — shared design system, cross-page navigation, mobile UX ✅
• May 2026: Pricing engine MVP — suggested prices on all active listings (both platforms)
• June 2026: Data quality cleanup complete — SKUs, tags, inventory accuracy at 100%
• July 2026: Inventory Health Monitor agent running daily
• August 2026: Listing Assistant — photo-to-draft workflow operational (dual-platform publish)
• September 2026: Shopify SEO overhaul — schema.org markup, 10+ blog posts
• October 2026: Custom inventory sync replaces M2E Cloud
• November 2026: ROI-ranked shopping lists for all 5 yards
• Q1 2027: Evaluate third channel expansion based on data